BEN & JERRY’S Homemade, Inc. News Release

For Release: 2/23/1998
Contact: Lee Holden @ 802-651-9618 x7701

“Consumers will find the taste and innovation they love from Ben & Jerry’s. It’s hard to believe these flavors are low fat. Our flavor developers have really outdone themselves,” said Mary Lou Kelley, Director of Product Marketing.

Ben & Jerry’s all natural Low Fat Ice Cream line adds three new flavors with fresh, innovative tastes. With all the creamy richness and unbeatable quality folks expect from Ben & Jerry’s packed into less than 3 grams of fat per serving, Low Fat Ice Cream blends flavor that tastes very fattening into ice cream that isn’t.

The new Low Fat Ice Cream Flavors:

Coconut Cream Pie Low Fat Ice Cream is creamy coconut low fat ice cream laced with toasted coconut flakes and pieces of sweet pie crust.

S’mores takes you back to campfire days with chocolate low fat ice cream whirled with swirls of marshmallow and graham cracker wedges.

Blackberry Cobbler combines blackberry low fat ice cream with a rich swirl of blackberry puree with crumbled cobbler topping.

The new Frozen Yogurt flavors:

Chocolate Cherry Garcia® is a rich, dark chocolate frozen yogurt with sweet dark cherries and pieces of white fudge...a new take on one of Ben & Jerry’s most popular flavors of all time.

Coffee Almond Fudge combines full flavored coffee frozen yogurt with fudge swirls and crisp roasted almonds...back by popular demand, after fans let it be known that this was one flavor they couldn’t live without.

Ben & Jerry’s plans to announce several other new product launches this Spring as part of its year-long 20th Birthday Celebration. The full line of Ben & Jerry’s products will appear on freezer shelves in the new pint design in the next few months.

Ben & Jerry’s superpremium Ice Cream, Low Fat Ice Cream, Frozen Yogurt and Sorbet are available in all Ben & Jerry’s Scoop Shops and most grocery stores nationwide.