Burlington, VT - Got the urge to dig into a little decadence? Go on - burrow boldly into one of Ben & Jerry’s sensational new Core Concoctions.

"We’ve gone to the moon with a new technological breakthrough in ice cream design,” explains Arnold Carbone, Director of Alchemy at Ben & Jerry’s. “We thought, why not come out with THE most decadent dessert, one-upping even the biggest chunks and the biggest swirl!"

That delightful dream became sweet reality with three just-released “journey to the center of the pint” confections, the first of the new Core Concoctions line launched by the creative confectioners. Explains Carbone, “We start each one out with a thick core of chocolate, caramel or peanut butter, then surround it with a perfect pairing of chunk-filled ice creams for an intense combination that lets consumers customize each spoonful!"

So go ahead - lose yourself in lusciousness! But remember there’s one predictable peril to this “core” experience, Carbone notes: “You know when you sit down to watch a video with your partner, and pass the pint back and forth? Well, now you might get it back with a big hole down the middle!"

Can’t wait to dive into the new Core Concoctions yourself? Here’s the “inside scoop” on Ben & Jerry’s three new sweet enticements!

Karamel Sutra™
Sensuous sweet caramel core surrounded by chocolate and caramel ice creams delightfully laced with fudge chips.

Peanut Butter Me Up™
Creamy peanut-butter core bounded by bodacious bands of chocolate and peanut butter ice creams with fudge chips.

Fudge Central™
Like the name says, a fabulous fudge truffle core wrapped in chocolate and vanilla ice creams loaded with dark and white fudge chips.

For more information about Ben & Jerry’s sensational new Core Concoctions, click on www.benjerry.com. Or better yet, pick up a pint on your next pit stop at a local Ben & Jerry’s Scoop Shop!