1999 Media Coverage
General/History/Business/Founders/CEOs
"The Best Corporate Reputations in America: Just as in Politics, Trust, Reliability Pay Off Over Time." Wall Street Journal, Sept. 23, 1999. Harris Interactive and The Reputation Institute publish results of nationwide public perceptions poll; Ben & Jerry's "Reputation Quotient" ranks us #5 in list of top 30 U.S. companies.
Read more about the Harris poll and the Reputation Institute's "RQ" measurement methodology at http://www.reputationquotient.com
"Investors Get a Craving For Ben & Jerry's: CEO Credited For Changes." Wall Street Journal, May 4, 1999.

Super Premium Ice Cream Industry/Competitors/Trends
"Dreyer's Enters The Cold War: New Dreamery line is going cone to cone with Haagen-Dazs and Ben & Jerry's." San Francisco Chronicle, Aug. 28, 1999
"Sweet Treat in Cold Sweat: Scorching Temperatures Melt Ice Cream Sales." Article by Katherine Hobson (columnist for TheStreet.com) posted August 4, 1999 on ABCNEWS.com's Business/Daily News pages (you can search ABCNEWS.com for this and other articles referencing B&J's).
"Ice Cream Makers Suffer Through Hot Summer of Flat Sales." New York Times, July 30, 1999. New York Times on the Web - Archives.

Marketing/Advertising/PR/Sales/Product Development
"Evolving A Brand: Reach New Buyers, Keep Loyalists." Brand Packaging, Jul/Aug 1999. In-depth article by Primo Angeli, founder of San Francisco package design firm Primo Angeli, Inc., hired by Ben & Jerry's in 1997 to help our Creative Dept. redesign our entire line of packaging.
"B&J On The Air: Rare Ben & Jerry's TV Campaign Celebrates its Fans." Brandweek, May 17, 1999.
"Innovation Keeps Ben & Jerry's on Winning Streak." Frozen Food Age, February 1999. Report on B&J's flavor innovation successes of 1998 and how new flavor plans, positioning, and promotions for 1999 will continue to build brand momentum.
"Java or Gelato, It's Tasters' Choice: Flavor Developers Take a Cold, Hard Look at What Makes Good Ice Cream." L.A. Times, August 16, 1999.
"I Can't Believe They PAY ME To Do This: Bored With The Old Nine-to-Five? Then Try Some of These Offbeat Jobs On For Size." Ladies Home Journal, July 1999.
"A Slice of Spinach Ice Cream, Perhaps?" New York Newsday, June 30, 1999.

Social Responsibility/Caring Capitalism/Activism/Philanthropy
"The Best Corporate Reputations in America: Just as in Politics, Trust, Reliability Pay Off Over Time." Wall Street Journal, Sept. 23, 1999. Harris Interactive and The Reputation Institute publish results of nationwide public perceptions poll; Ben & Jerry's "Reputation Quotient" ranks us #5 in list of top 30 U.S. companies.
"It's not the invention, it's the use: 'Killer apps' don't need to be lethal." USA Today, June 22, 1999. Editorial by Ben Cohen, about federal spending priorities (and the need to re-prioritize them).
"Ice Cream Mogul Touts Benefits of Crash Diet for Pentagon." Chicago Tribune, June 6, 1999.
News about B.L.S.P. (Business Leaders for Sensible Priorities; Ben's a founding member).
"Environmentally Conscious Carton: Kraft paperboard eliminates chlorine bleaching in process." Dairy Foods, May 1999.

Environmental Issues & Efforts
"Next Food Fight Brewing is Over Listing Genes on Labels." Washington Post, August 15, 1999. Includes quote from B&J's Social Mission Director re: rBGH and consumers' right to know what's in the products they buy.
"Labelling rules prohibit foodmakers from telling what isn't in their products." Boston Globe, July 12, 1999. Re: rBGH labelling.
"Environmentally Conscious Carton: Kraft paperboard eliminates chlorine bleaching in process." Dairy Foods, May 1999.
"'Green' Building pays off for Ben & Jerry's and their employees." Sherwin-Williams Project Profiles, 1999.

International Info
"Europe Has Been A Winner For Ben & Jerry's: Ice cream kingpin implants most successful U.S. flavors." Frozen Food Age, June 1999.
Untitled article (re: B&J's "Legendairy" special ad campaign in Ireland). Business & Finance (U.K.), July 29, 1999.
"Frozen Phish Food Crosses the Pond." Barrow & West Cumberland (U.K.), July 22, 1999.
"Ice Cream of the Crop." Revolution (U.K.), July 1999.

Factory Tours
"Scoop of the Century: Ben & Jerry's ice cream factory is the biggest tourist attraction in Vermont." London Sunday Telegraph (U.K.), Oct. 3, 1999.
"Ben & Jerry's: In this season of new flavors, what hath Vermont's ice cream moguls wrought?" VT Sunday Magazine/Barre Times-Argus, May 2, 1999.

Franchises/PartnerShops
"Ben & Jerry's Brings Sweet Deal To Pr. George's: Upscale Ice Cream Company Seeks Minority To Run Franchise In County." Washington Post, July 14, 1999.
"YMCA to Scoop Up Profits: A Ben & Jerry's Ice Cream shop seems right at home in the upscale River North area, but it's located in a not-so-trendy single-room occupancy facility, which will benefit from the store's success." Chicago Tribune, June 17, 1999. All about Lawson House, one of our newest PartnerShop franchisees.
"True Spirit: PRAIRIE fish practices design that is Spiritual, essential and real." IS Magazine, Jan.-Feb. 1999. Read this story online at http://www.isdesignet.com/Magazine/J_F'99/cover.html

Videos/Transcripts/Multimedia
Cable News Network (CNN) programming - CNN Fortune: "Fortune's Andy Serwer asks: Is Ben & Jerry's the Flavor of the Month?" Originally aired July 14, 1999 - 8:00 p.m. ET.
To Order a Video of this program, call 1-800-CNN-NEWS, or visit CNN.Com for online transcripts availability and additional ordering info.
BBC-TV's "Blood On The Carpet" Series showcases classic tales about "some of the most extraordinary and vicious business battles of recent times." They did an in-depth segment (which first aired in 1998) about B&J's most 'famous' 1984 battle with Pillsbury - the "What's the Doughboy Afraid of?" battle over distribution issues - and they're re-telling the tale as part of their BBC Education online business curriculum. Read "Ice Cream Wars" at http://ftp.bbc.co.uk/education/blood/icecreamprog.shtml

Financial Info
"Investors Get a Craving For Ben & Jerry's: CEO Credited For Changes." Wall Street Journal, May 4, 1999.

1998 Media Coverage

General/History/Business/Founders/CEOs
"The Real Scoop." Corporate Meetings & Incentives Magazine, "Annual Meetings" feature, Nov. 1998. Cover story.
"Getting Serious at Ben & Jerry's: Cherry Garcia and Friends Trade Funky for Functional." New York Times, May 22, 1998. Business section - front page.
"Alum Adds New Flavor to Ben & Jerry's Management." Report on Guest Lecturer Perry Odak's presentation, Intro to Business Management at Cornell University, April 15, 1998.

Super Premium Ice Cream Industry/Competitors/Trends
"Spreading the pain: Ice cream, baked goods, cheese grow costlier as butter prices skyrocket." Boston Globe, Sept. 5, 1998.
Check out Dairy Foods Magazine Online - a very useful resource for general as well as detailed dairy industry info, ice cream industry info, and more.
Includes handy Article Reprint service & reference listings from 1996 to present, with articles indexed by subject as well as by company.
Dairy Foods index to key B&J references for 1998:
January 1998, p47,68; March 1998, Special Feature/Annual Ice Cream Report: "Indulgence Supreme."
April 1998, p13.
June 1998, p7,23,54.
November 1998, Special Feature/Ice Cream & Frozen Novelties: "Top New Dairy Foods." B&J's Dilbert's World Totally Nuts heads the list of what's deemed most hot amongst heady competition for Dairy Foods' coronation of the cream of the cream-crowd. p60.
Dairy Foods' Category Reviews - new products introduced since November 1997:
Company & Product listings: Ice Cream

Marketing/Advertising/Sales/Product Development
"New Ice Creams: Many Are Cold, Few Are Chosen." New York Times, Dec. 9, 1998. Section D-3 ("Dining In, Dining Out/Style Desk"). Full-text available (fee-based) through New York Times on the Web - Archives.
"I Scream, You Scream-Saaay, Nice Carton!" Fortune Magazine, Oct. 26, 1998.
"Ben & Jerry's Redesign Ices Pint Cup Taste Appeal."
Packaging Digest, August 1998. All about our comprehensive packaging re-design, including info about pint particulars, project partners, & process peripherals.
"Getting Serious at Ben & Jerry's: Cherry Garcia and Friends Trade Funky for Functional." New York Times, May 22, 1998. Business section - front page. Full-text available (fee-based) through New York Times on the Web - Archives.
"Don't Miss The Scoop: Ben & Jerry's Birthday Event Continues 20 Year Tradition of Free Ice Cream." A NewStream/MediaLink RealAudio Release, May 1998.
"Newman's Own Ice Cream." New York Times, April 14, 1998. Full-text available (fee-based) through New York Times on the Web - Archives.

Social Responsibility/Caring Capitalism/Activism/Philanthropy
"Socially Responsible Business." The Mining Company's Guide to Non-profit & Charitable Orgs, Features for week of Dec. 23, 1998. Information about socially responsible business and investing, from the MiningCo GuideSite @ nonprofit.miningco.com.
"Foreign Affairs; Ben & Jerry & NATO." New York Times, April 28, 1998. Full-text available (fee-based) through New York Times on the Web - Archives.
"HOW NOW, RECOMBINANT COW?: Despite fears over bovine growth hormone, it's perfectly natural for us: humans to tinker with nature." Atlanta Journal & Constitution, March 8, 1998.

Environmental Issues & Efforts
"Ben & Jerry's Redesign Ices Pint Cup Taste Appeal." Packaging Digest, August 1998. Graphic redesign isn't the only new component to Ben & Jerry's revamped packaging - after 2 years of research, we're proud to introduce what may very well be the industry's first unbleached paperboard pint.

International Info
The Launch of Ben & Jerry's Super Premium Ice Cream & Frozen Yogurt - a Canadian Corp. News release via Yahoo!'s Finance search results for "Delicious Alternative Desserts, Ltd."
"Ben & Jerry's comes to Stoney Creek - Ice cream for Canada market." Hamilton Spectator (Ontario, Canada), Oct. 31, 1998. D.A.D. (Delicious Alternative Desserts, Inc.) becomes the second-ever company outside the U.S. licensed to manufacture & distribute Ben & Jerry's (Ben & Jerry's of Israel was the first). Already available in grocery stores in southern Ontario, D.A.D.'s bringing Ben & Jerry's to the rest of Canada throughout the early part of 1999.
See also D.A.D.'s May 29, 1998 Press Release/Licensing Announcement filed online on the Canadian Corporate News web site.
"Ben & Jerry's Ice Cream to Boost French Market Share, WSJ Says." Bloomberg/CNET Investor - News for BJICA, August 7, 1998.
"Ben & Jerry's Woo French Ice-Cream Lovers With Stores, Ads." Bloomberg/CNET Investor - News for BJICA, June 28, 1998.

Factory Tours
"I Smile for Ice Cream!" - A "Take This Job & Love It" feature from Mother Jones/MoJo Wire, June 9, 1998. "Being a tour guide for Ben & Jerry's may not be a dream job, but the perk is delicious: three free pints a day...."
"On the Road to Autumn." L.A. Times - Travel: Destinations, Sept. 27, 1998.
"FALL FOLIAGE / A Meandering Autumn Odyssey Up and Down Vermont's Route 100." New York Newsday, Sept. 20, 1998. Travel section, p. E-12. Fee-based archive retrieval available at The Library @ Newsday.Com

Human Resources/Corporate Culture/Management
"I Smile for Ice Cream!" - A "Take This Job & Love It" feature from Mother Jones/MoJo Wire, June 9, 1998. "Being a tour guide for Ben & Jerry's may not be a dream job, but the perk is delicious: three free pints a day...."

Franchises/PartnerShops
"Philadelphia's First Ben & Jerry's Franchise Breaks the Ice for New Urban Enterprise Network." Business Wire, August 17, 1998.
"How does a lawyer serve ice cream? From the heart: Opening a Ben & Jerry's franchise provides a sweet career switch for 'recovering' attorney Matt Schuh." Atlanta Journal & Constitution, Jan. 1, 1998.

Videos/Transcripts
PBS, "The Ice Cream Show", first aired in 1996, with encore air-dates in 1997 and 1998. An in-depth look at all kinds of ice cream topics, with visits to a variety of ice cream places (including ours). Educational & fun at the same time for all ages! Call 1-800-828-4PBS to purchase the video, or order online from PBS at http://shop.pbs.org/FcQzagygJ4/products/A1859/.

Financial Info
"COMMENTARY: A PORTFOLIO WITH A HEART STILL NEEDS A BRAIN."
Business Week, Jan. 26, 1998.
EDGAR ONLINE serves up full text of four years' worth of Ben & Jerry's financial data (from 1994-to present: proxies, 10-Q's, 10-K's, etc). It's all the same stuff we file on S.E.C.'s EDGAR/Archives (bjica), but in a much friendlier format.

1997 Media Coverage

General/History/Business/Founders/CEOs
"Here's the Scoop: Ben & Jerry's on Powerful Promotions." Business Start-Ups Magazine, December, 1997.
"Getting the Scoop on Ben & Jerry's New CEO." Boston Globe, Jan. 20, 1997. Business Section E-1.
"Ex-Chicago Exec Turns Talents To Ben & Jerry's." Chicago Tribune, Jan. 3, 1997. Search Chicago Tribune's Online Archives.
"Ben & Jerry's New CEO: From Guns to Butterfat." New York Post, Jan. 3, 1997. Business Section.
"Ben & Jerry's Finds New CEO in Gun Industry." Wall St. Journal, Jan. 3, 1997.
"Ben & Jerry's Appoints Former Gun Exec as CEO." L.A. Times, Jan. 3, 1997.
"Ice cream maker taps new CEO." Lubbock Online, Jan. 3, 1997.
"Ben, Jerry Get Perry To Run The Store; Ice-Cream Maker Seeks Marketing Expertise." St. Louis Post-Dispatch, Jan. 3, 1997. Business Section.
"High Caliber Help for Ben & Jerry's." TIME's "BizWatch", Jan. 13, 1997.

Super Premium Ice Cream Industry/Competitors/Trends
"Big Doin's: Larger-than-life promotions and flavors figure in new CEO's plan to tune up profitability." Dairy Field Magazine's "Corporate Close-Up," August 1997. Cover story. Also includes an Operations Profile, "Eyes on the Prize: Tourists watch as Ben & Jerry's Waterbury VT plant produces the latest in super premium products." For reprints, contact Dairy Field at (847) 205-5660.
"Coffee Goes Cold -- Here's the Scoop on the Fastest Growing Flavor in the Freezer." Washington Post, July 23, 1997. Section E1. All about trends, taste-tests, recipes, and all the BuzzBuzzBuzz about coffee concoctions.
"Boomer Bound." Dairy Foods' Annual Ice Cream Issue, March 1997. A must-read for all who keep calling us to ask for ice cream industry info with charts and graphs and other fun stuff about us and our competitors.
"Healthy Frozen Desserts Still Hot." Thomas Food Industry Register/FoodTRENDS: Ice Cream Survey Results, February, 1997.

Marketing/Advertising/Sales/Product Development
"Here's The Scoop: Ben & Jerry's On Powerful Promotions." Business Start-Ups Magazine, December, 1997. The boys share their version of hot tips for marketing strategies in the magazine's special "Success Secrets" issue.
"Los Angeles Times Learning and Education Online: Halloween." L.A. Times' Online Resources for Educators, for the last week of October, 1997. Great list of links to sites with info about Halloween, including link to the extensive Halloween pages on Ben & Jerry's Web site.
"Ice Cream Online: Ben & Jerry's and Yahoo! help connect schools to the Internet with its 'Lids For Kids' promotion." Dairy Foods, Oct. 1997.
"Ben & Jerry's unites with Yahoo! in major Internet promotion." Ice Cream Reporter, Sept. 20, 1997.
"Ben & Jerry's joins Yahoo! in sweepstakes." Advertising Age, Aug. 25, 1997.
"Phish Food For Thought." High Times' "Buzz" column, August 1997.
"Ice Cream Teams." New Moon: the Magazine for Girls and Their Dreams, July 1997. New Moon interviews a member of B&J's Flavor Development Team.
"S.F. firm to redo Ben and Jerry: New packaging to reflect quality." San Francisco Examiner, June 6, 1997.
"The New World of Giving: Companies Are Doing More Good, And Demanding More Back." TIME Magazine, May 5, 1997.
"Ice Cream University." Compressed Air Magazine (an Ingersoll-Rand publication), Apr-May, 1997. Great background info about Penn State's famous "Ice Cream Short Course."
"From the Freezer to the Web: Serving up an evolving corporate image for Ben & Jerry's." Adobe Magazine, Jan.-Feb. 1997. Cover story.

Social Responsibility/Caring Capitalism/Activism/Philanthropy
USA Weekend's "Make A Difference Day." USA Weekend, Sept. 19, 1997.
"Settlement reached in Illinois rBGH labeling suit." Ice Cream Reporter, Sept. 20, 1997.
"Marketers win right to 'hormone-free' labels." Marketing News, Sept. 15, 1997.
"Dairy Farms Settle Suit Over Labeling Of Growth Hormone." Wall Street Journal, Aug. 15, 1997.
"The Ice Dream Team," Hemp Times, July-Aug. 1997. Cover story.
"Ice Cream Social: Creating a place for values in your business." Entrepreneur, "FYI: From the Pages Of..." section, July 1997.
"The New World of Giving: Companies Are Doing More Good, And Demanding More Back." TIME Magazine, May 5, 1997. Extensive article discusses the growth of the socially responsible business concept, with key research findings from a Cone Communications/Roper Group consumer trends report.
"Concerned Capitalism: Beyond the Bottom Line." Fast Forward, May 1997.
"Discovery CD-ROM Offers Ice Cream Dessert." Youth Markets Alert, Feb. 1997.
"Here's the Scoop: Ben & Jerry's Ties to Discovery net." Brandweek, Jan. 20, 1997.
"Cool Promo for 'Planet.'" Media Week, Jan. 13, 1997.
"Linking Animals & Ice Cream." Advertising Age, Jan. 8, 1997.

Environmental Issues & Efforts
"It's Not Easy Being Green." Business Week, Nov. 24, 1997.
"Not Wasted in Burlington." Greenspiration! Articles, August 18, 1997. Profile of Burlington's Intervale Community Garden Project and how our melted old ice cream waste makes a great catalyst for the hottest compost pile in town.

International Info
"Ben & Jerry's Scoops Up Asia" Natural Foods Merchandiser, Dec. 1997.
"Ben & Jerry's Frozen Out by Pressure of Free Russia." Corporate Location Magazine, March 1997.
"Ben & Jerry's Post-Cold War Venture Ends in Russia With Ice Cream Melting." Wall Street Journal, Feb. 7, 1997.

Human Resources/Corporate Culture/Management
"Sundae Drivers Scoop Up America." USA Today's "Flights of Fancy," June 6, 1997.
"From the punchline to the bottom line: How to put humor and fun into your workplace." Ragan Publications' Working Communicator Newsletter, May 27, 1997.

Franchises/PartnerShops
"A Chance for People With Mental Disorders: Companies Pave the Path Back to Work" Full-text available (fee-based) through New York Times on the Web - Archives, Nov. 23, 1997. Includes profile of the B&J's PartnerShop on East 86th St. in New York City, owned by the non-profit Postgraduate Center for Mental Health, and staffed by consumers of the mental health services offered through the Center.
"S.F. human services panel scoops up ice cream maven." Jewish Bulletin of Northern California, Sept. 5, 1997. Profiles Brian Gaines (owner of Ben & Jerry's Franchises in San Francisco's Bay Area) and his appointment to San Francisco's Human Services Commission.
"Ice Cream Bash Celebrates Local Milestone." The Ithaca Journal, Sept. 4, 1997. Profiles the 25th anniversary of The Learning Web, (Ithaca's non-profit helping at-risk youth) and the 10th anniversary of its for-profit venture, "Youth Scoops," the first youth-run Ben & Jerry's Franchise, aka Ben & Jerry's first "PartnerShop."
"Jill scoops for Bill." Redding Pilot (Ridgefield, CT), Aug. 21, 1997. Local Redding College student gets to serve the First Family when they visit the Ben & Jerry's Scoop Shop on Block Island, where she's working for the summer.

Books
Cohen, Ben, Jerry Greenfield, with Meredith Maran. Ben & Jerry's Double Dip: Lead with Your Values and Make Money, Too. New York: Simon & Schuster, 1997. Ben and Jerry combine their retrospective on the start-up and growth of Vermont's Finest with their thoughts for a future where the world's finest businesses will be judged by their ability to multiply their value by the sum of their values. "Ice Cream Social: Creating a place for values in your business." Entrepreneur, "FYI: From the Pages Of..." section, July 1997.
"Yo Ben! Yo Jerry! It's Just Ice Cream!" Fortune,April 28, 1997.

Videos/Transcripts
PBS, "The Ice Cream Show", first aired in 1996, with encore air-dates in 1997 and 1998. An in-depth look at all kinds of ice cream topics, with visits to a variety of ice cream places (including ours). Educational & fun at the same time for all ages! Call 1-800-828-4PBS to purchase the video, or order online from PBS at http://shop.pbs.org/FcQzagygJ4/products/A1859/.